Social Media For Artists Has Changed. Again.

Julie Nemitz

Founder, The Artist Marketing Lab

Julie Nemitz is a marketing mastermind who's shaking things up in the world of live theatre. She is the founder of Theatre Marketing Lab, a consultancy dedicated to helping thousands of theatre artists and organizations grow audiences and amplify their work in the digital space –with a big dose of content marketing magic and a whole lot of innovative brand strategy. Julie is passionate about working with theatremakers, coaching them to harness the power of online to build their theatre’s brand. Julie’s passion project, The Artist Marketing Lab, launched in 2023. There, Julie works directly with theatre artists to develop personal brands and companies. In the past year she has worked with playwright and Guggenheim fellow Christine Masciotti, Broadway director James A. Rocco to launch Thirty Saints Productions, his licensing company, and with playwright Susan Parker to rebrand her company Parker Plays for the digital age. Her desire to help playwrights with their branding and marketing strategies speaks directly to Julie’s personal passion to keep new theatre works alive and produced in communities everywhere. Since 2019, over 2,800 theaters have benefitted from training with the Theatre Marketing Lab where theatermakers can take self-guided training, group coaching sessions or collaborate on one-on-one consultation projects with Julie. Her signature programs Sell The Show! and Merrily We Roll Out: The Season Reveal Launch Plan have impacted local theatre marketing strategies from Glasgow to Melbourne and everywhere in between. Prior to the launch of Theatre Marketing Lab, Julie had a nearly fifteen year career in sales and marketing with some of the top publishers and media companies including Playbill, People Magazine, Parents.com, Scholastic.com. As a VP of Partnership Marketing at Triad Retail Media, she led her team to develop award-winning eCommerce content for Walmart.com. Julie travels the country (and the internet) speaking about marketing and the theatre industry for organizations such as American Association of Community Theatre, The National Presenters Association, and on numerous podcasts. She is also adjunct faculty at Western Michigan University teaching Theatre Arts Marketing to the next generation of artists.