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Theatremakers Succeeding In The Lab
“We have completely overhauled our processes and radically improved our attendance. Before TML, we had little direction on social media and we’re doing our best with systems and processes that weren’t meeting our needs. Julie showed us a logical path and got us going in the right direction. This is the only community theater centric marketing program we’ve seen and it’s worth every minute you spend on it.”
Brian Spain, Enter Stage Right at The Citadel Stage (Port Huron, MI)
“[Theatre Marketing Lab] gave us so many tools for marketing that we either were not using or were under utilizing as a direct result. Our social media followers increased over 34% in just eight months and our content has been improved significantly. It's an integrated marketing toolbox lead by a proven expert in this field and one of the best investments we made for our marketing team.”
Laurie Oravec, Aurora Players (East Aurora, NY)
Now You Know: The Course Curriculum
2 Instructional Videos | 11 Sections with Worksheets and Templates | 4 BONUS Resources! | Time Investment: 4-5 Hours
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Welcome!
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Workbook 1: Recap Last Season. Assess Current Situation.
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Workbook 2: Setting Goals
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Workbook 3: Outline Your Season
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Workbook 4: Set The Audience Strategy
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Workbook 5: Craft Your Season's Story
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Merrily We Roll Out: Season Reveal Launch Plan
Bonus Resources
Implement Faster.
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Templates : How Marketable Is My Show? and The Marketing Postmortem
$100 valueThis rubric template guides you to ask the right questions to begin the strategy process of marketing your productions. The second is a template to structure your postmortem report to better understand what worked - and what can be improved for the next production. Theatre Marketing Lab clients LOVE. THESE. TEMPLATES. (Updated for 2024!)
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Video Production Creative Brief
$50 valueStructure your video production process with this creative brief template. In an added video, Julie Nemitz walks through an example using Chicago The Musical as a case study.
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Marketing Platforms Guide
$100 valueIn this guide and checklist, review your marketing platforms and resources to better understand where you are succeeding and where you can improve.
It's Our Time. Breathe It In.
The season announcement is a most critical moment of the year for your theater company. This is your biggest opportunity to captivate the public's imagination, generate buzz, and dramatically increase awareness and interest in your theatre. Don't let the opportunity to maximize this time pass you by because you didn't plan.
Raves For Theatre Marketing Lab!
“I have worked with few people in my professional life who are as genuinely passionate about the advancement of live theatre as Julie Nemitz.
In every measurable way, her work with Playhouse Stage Company delivered exceedingly positive outcomes for our organization. She understands how to engage audiences in unique, creative ways, and, perhaps more importantly, is constantly evolving her approach to effectively adjust to the seemingly ever-changing circumstances of both online and legacy marketing methods.
If you want to increase your online engagement, improve your patron outreach, and sell more tickets, consider working with Julie. You won’t regret it”
-Owen Smith, Producing Artistic Director of
Playhouse Stage Company in New York’s Capital Region
Meet The Program Creator
Julie Nemitz
Founder, Theatre Marketing Lab
[email protected]In 2023, Julie launched Artist Marketing Lab where she works with theatre artists to develop their personal brand and marketing strategy using the latest digital marketing tactics that get them noticed, hired, and produced.
As a speaker and workshop facilitator, Julie has traveled throughout North America, speaking passionately and constructively about growing audiences for live theatre and creating more opportunities for women's voices to be heard and produced. She is also adjunct faculty at Western Michigan University teaching Arts Marketing to the next generation of theatre artists.
Is The Merrily We Roll Out! Launch Plan Program Right For You & Your Theatre?
It absolutely is if any of these describe you:
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You’re tired of doing your season announcement the same way every year. (If you're bored with it, imagine what your patrons think!)
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You need to make an impact with your season announcement! Your board has said so. (They want a tune you can hum.)
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You've never approached your season announcement with a strategy and plan in hand. ("Right. I know. Yes, me and Balzak.")
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You're new to your job or to your theatre. You don't know where to start. You need a guidebook.
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Competition is STIFF in your town and you absolutely must cut through the noise and make an impact this season!
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You need to make fast cash timed with your announcement but don't know the right way to do it. ("Look. I like money a lot. I mean it's better than not.")
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You don't have a lot of time but you have a lot of desire to succeed! ("We're following every star— There's not enough time!")
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You love Theatre Marketing Lab programs and take them no matter what the topic may be!
FAQ
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When I'm done, what will I have accomplished?
So. Much. You will have learned to think like a strategist. Like a copywriter. Like a project manager. Like a creative director. You will have created a content playbook that you can use for the productions throughout the season. You will have a sales strategy that gives your theatre the chance to earn money while announcing the season. You have the list-building strategy to grow your potential patrons, nurture them and get their butt in a seat! You will take away resources and new knowledge that you will use throughout the season!
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How long do I have access to the program?
Lifetime access. There is no expiration date! But we cannot promise the price will not significantly increase at any time. This introductory price will not last forever!
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Can multiple people at my theatre access the program trainings?
Only one username and password is issued to the purchaser of the program. But the components of the program are downloadable to any Google Drive or to the desktop of your computer so you can share the work. Better yet, you can collaborate on them in team sessions at your theatre. The more the Merrily!
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What do I do if I have an issue with accessing any of the content or finding my purchase receipt?
Please give the system up to 30 minutes to process and automate the payment next steps. Then check the email address you used to purchase the program. Be sure you check your SPAM folder. Then Check your JUNK folder. Then check your TRASH folder. Then check your PROMOTIONS folder. Our emails can end up in any of those places, unfortunately. If you still cannot find your access information, please email us at [email protected].
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We are in a time crunch. How much time will this program take to complete?
We have every confidence that you can finish the program solo in 8-12 hours. If there is a team (2+) people working on it together, divide-and-conquer style, it can take much less time. I've executed this program three times myself and with a team of 3, we've completed the strategy plan in about 4 hours.
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I definitely want to book your Limited Time Offer of 1:1 Launch Consultation Sessions. Is there a deadline for when I have to schedule them?
There is not. We are offering a LIMITED NUMBER of 50% off 2-hour consultation sessions! When you register, the link you receive in the confirmation access will allow you to book your time with Julie whenever it is convenient for you and timed with your season. We want to be sure Julie can help you and your theatre at the most opportune time in your season planning cycle. Every theatre is different.
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Why did you create this program?
Julie has seen a clear need in the marketplace and after personally launching season reveals for years, mentoring theatres to do the same, and seeing so many missed opportunities with theatres across the globe, she reconceived a beta program from 2023 just for this purpose. "Sometimes you just need to be shown the way – step by step! We know all too well theatre makers are busy and robust marketing teams in local theatre companies are few and far between. After personally managing the rollout of over a dozen season reveals since 2021, I know what you can do to maximize marketplace attention and use online marketing to its maximum effect. The heart of this program is setting you up for success so your theatre can shine the light brightly and attract both your loyal patrons, casual attendees, and curious onlookers," said Julie recently.
Charlie Kringas is on the phone.
Buzz! One minute. He said buy the program! Valued at over $850.
It started out like a song...
Join Bobby, and Jackie and Jack.
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It's Called What's Your Choice.
Start your launch plan strategy today.